Please describe how the public navigates to the third party Website or application: CMS uses Pandora Advertising to place digital advertising on Pandora sites in order to educate users about CMS programs. There is no link from to Pandora’s website or mobile services. How does the public navigate to the third party Website or application from the OPDIV? Advertisements will be displayed within the Pandora platform, which features prominent Pandora branding.
If consumers do not want to interact with advertisements from Pandora, consumers can learn about CMS campaigns through other advertising channels such as TV, radio, CMS websites and in-person assisters and events.ĭoes the third-party Website or application have appropriate branding to distinguish the OPDIV activities from those of nongovernmental actors? Pandora uses the sensitive consumer information maintained by Pandora to do targeted advertising.ĭescribe alternative means by which the public can obtain comparable information or services if they choose not to use the third-party Website or application. Yes, and the review has determined that the application is appropriate for OPDIV use, taking into account the risks posed by the following: persistent cookies, web beacons, and targeting based on sensitive information maintained by Pandora that a consumer voluntarily provides to Pandora and targeted based on sensitive information acquired by Pandora. Have the third-party privacy policies been reviewed to evaluate any risks and to determine whether the Website or application is appropriate for OPDIV use? When the consumer clicks on the advertisement, he or she is directed to.
The user has the option of clicking on the ad for more information about the specific CMS program advertised. The audio ads are heard through the music streaming service while the video and visual ads appear on the user’s device. Pandora enables CMS to serve audio, video, and visual display advertising to Pandora users. The information collected by Pandora and associated with registered users is used to help personalize recommendations to listeners and customize other content delivered through the service, including advertising content. Pandora also collects behavioral information from registered users as they use Pandora (for example, whether users skip certain songs, how they rate songs, what advertisements they click on, etc.). Additional information may be solicited by Pandora through voluntary surveys.
PANDORA RADIO HEADQUARTERS FOR FREE
Pandora users can register for free accounts by providing their email address, year of birth, zip code, and gender to Pandora. Advertising on Pandora can include audio, video, and visual advertisements.
Pandora provides a free, advertising supported version of its services. Pandora Internet Radio (also known as Pandora Radio or simply Pandora) is a music streaming and automated music recommendation service. If yes, indicate the OMB approval number and approval number expiration date (or describe the plans to obtain OMB clearance.)ĭoes the third-party Website or application contain Federal Records?ĭescribe the specific purpose for the OPDIV use of the third-party Website or application: Will the use of a third-party Website or application create an information collection subject to OMB clearance under the Paperwork Reduction Act (PRA)? N/A because CMS is not receiving any personally identifiable information (PII) from Pandora. If yes, indicate the SORN number (or identify plans to put one in place.): Will the use of a third-party Website or application create a new or modify an existing HHS/OPDIV System of Records Notice (SORN) under the Privacy Act? If an existing TPWA, please provide the reason for revision: Tool(s) covered by this TPWA: Pandora Advertising
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